7/23/2024

Fireworks and Finishing with a Bang

All great works end the same way.

If you watch a big fireworks show on July 4^th, you’ll notice that all great fireworks shows end the same way – with a bang!

They save the best and most spectacular displays for their grand finale. You can’t help but clap at the end.

Now compare a fireworks show to many lectures, sales presentations and customer service experiences. They often start off strong, but instead of ending with a bang, they fizzle.

The sales presentation with a great hook in the beginning but doesn’t leave a lasting impression at the end. The speech that makes you glad it’s over instead of making you want to hear more. The restaurant service who makes a great first impression but is nowhere to be found when you want to pay the bill and leave. The teacher who fails to inspire his students to take action at the end of the lesson. The hotel that welcomes you when you arrive but ignores you when you leave. The store with great merchandise that fails to create a memorable experience.

The examples are numerous, but the solution is simple. Whatever your job or finish, add some fireworks to your work.

Think of ways to create a grand finale and leave a lasting impression. Finish your speech or sales presentation with a bang and give your audience a reason to clap at the end. Give your customers something positive to talk about as they walk out the door.

Fireworks don’t have to occur just on the 4^th of July. You can create a firework experience every day by finishing strong and making people say, “Wow!”

- Jon