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You First

At CrossCountry Mortgage, it’s all about you and your customers.

Why do your clients choose you for their home loans? Because you are you. You’re not a corporate brand, you’re an individual. We understand, which is why we say You First. With your brand backed by ours, you’re
empowered to put your customers first. We help you deliver a superior mortgage experience, grow your business as you wish, and succeed on your own terms.

How do we do it? Come along and find out.

Operational excellence

You can have cool marketing and the latest tech (and we do), but if you can’t hit the basics, on time, every time, you won’t be successful. Our operational framework lets you customize and optimize for your individual business. What makes us stand out?

  • We are a direct lender to Fannie, Freddie and Ginnie.
  • We have minimal overlays.
    We underwrite to agency and investor guidelines.
  • We have phenomenal turn times.
  • Since 2013, our underwriting usually comes in at 24 hours, and has never exceeded 48 hours.
  • Once you get a clear-to-close, we get docs out in an industry-leading 24 hours.

Our founder and CEO, Ron Leonhardt Jr., says it best: “Our success, and the success of our originators, is rooted in our dedication to being the best at the fundamentals of mortgage lending: closing loans.

How do we sound so far?

Autonomy and power

You know your business and your market better than we do. We stay out of your way so you can do what you do best. We’ll give you a fast, smooth, comprehensive onboarding with full access to leadership so you can hit the ground running. Our Profit & Loss Branch Model gives managers control over pricing and compensation. We provide the framework, you decide what your business will look like.

Interesting, isn’t it?

Products and pricing

We have a huge product selection, plus the best pricing and investors. We don’t stop there. When a loan program doesn’t exist, we create it with our Signature Mortgage program. And manual processing? So 1990s. Our Green Light programs use automated underwriting and other fast systems whenever possible to move loans to the finish line, fast.

What else do we have?

Technology and marketing

We put your brand first. Does that sound too good to be true? Believe it. When a contact visits the corporate site, they see your logo, email address and phone number on every page. When they’re ready to reach out, they contact you directly.

And they’ll want to, because you and your brand are backed by the promotional power of our professional in-house marketing team. We have an expansive library of print, digital and video material, and we’re always creating more. Automated marketing that you control? Absolutely. Social media placement? Yes, please. SEO and reputation management? Of course. A dedicated events team for in-person and virtual events? Naturally.

Our tech is amazing. Our digital lending platform leads the industry and is fully integrated with our mortgage management software for a seamless experience. Our CRM puts you in the driver’s seat with up-to-date information and the personal control to move your business forward. Of course, you need to know where you’ve been so you can decide where you’re going. Our sophisticated, customized business intelligence platform delivers the data to drive your decisions.

One more very important thing:

People and culture

When we balance technology and people, people always come first. We may have the best systems, but we also have the right people. Every day, we focus on growth and improvement. We want to be better today than we were yesterday, and we know we’ll be even better tomorrow. We’re big enough to be a national player, and small enough to care about you and your success. You can count on unwavering support from every department and total transparency from the top down.

Now, what do you say?

Own your role. Run your business. Control your success. Live your life. When we say CrossCountry Mortgage is crazy good, we mean it. Take the next step. Contact me about joining the You First Phenomenon.