The Secret To Personal Branding Success As A Real Estate Professional
Do you have a Unique Selling Proposition (USP)?
Crafting your USP is one crucial (but often overlooked) step when creating your personal brand as a real estate professional.
It’s not enough anymore to just brand yourself as a real estate agent!
You need to create a WOW and HOW statement- which quickly describes what you do specifically for the people that you serve.
Need help creating your USP? Here’s a few examples.
- I’m ex-military turned realtor, making sure veterans achieve their real estate goals with VA loans.
- I’m a previous underwriting manager turned realtor who’s very knowledgeable on putting good, safe, and sound contracts together for homebuyers.
- I’m a realtor with a sharp interior design eye. I use my staging skills to get your property sold for the absolute BEST price.
Notice that each one of the examples includes the first part: Who you are, and the second: What you can do for the people you work with/for.
If you can nail your WOW/HOW Unique Selling Proposition: You’ll win every time.
Let’s Go!
xo – KG