If you’re a Realtor who is not consistently shooting and distributing videos, you are missing out!
Here are 21 video content ideas to help you break through your audience right now:
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1
Do This BEFORE Listing your Home
- Whoever watches this is probably thinking of selling
- Share the best practices to prepare a home for selling
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2
5 Biggest Mistakes Home Sellers Make
- Convey the top mistakes most sellers make
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3
5 Reasons People Love Living in [neighborhood]
- Showcases your knowledge about specific areas
- Sellers will also see you hustling!
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4
Should I Sell My House Right Now?
- Break down the overall status of the local market
- Be objective, pull in the audience’s trust
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5
Unsolicited Video CMAs (spontaneous)
- Screen record and send quick property value data
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6
I Was in Your Neighborhood (spontaneous selfie)
- Spontaneous “Video Sales Letter” to your past client
- Keeps you top of mind
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7
Your Neighborhood Sales Update
- Quick market review (i.e. active and pending listings)
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8
5 Reasons You Should NOT buy in [neighborhood]
- Put a “spin” on this: “Don’t buy in this neighborhood if you hate restaurants…”
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9
Overall Market Update (quarterly)
- Showcases your market expertise (i.e. Average Price per Sq. Foot, etc.)
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10
5 Things You Should Know BEFORE buying in [neighborhood]
- Showcases your market expertise
- Provides a unique perspective
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11
What People Love About Living in [neighborhood] or [building]
- Showcases your market expertise
- Highlight the important features
- Solidifies you as the resource and expert
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12
What People Hate About Living in [neighborhood] or [building]
- Call things out (i.e. traffic, humidity, etc.)
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13
Should I Rent or Buy in [neighborhood]?
- Break down the statistics
- Rent vs. Own Analysis
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14
Check THIS Out (spontaneously)
- Capture short clips of various homes (i.e. kitchen, backyard, etc.)
- People love seeing cool homes
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15
Coming Soon Videos
- Capture your upcoming listing
- Should be done on all your listings
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16
Open House Walkthroughs
- Promote Open House in advance
- Promote Open House actively
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17
My FAVORITE Transaction
- Share a story of a great transaction
- Attract your OKP (“our kind of people”
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18
My FUNNIEST Strategy
- Share a humorous and transparent story
- Consider self-deprecating humor
- Things you can’t believe happened
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19
My WORST Transaction
- Drama draws a crowd
- Share a transaction where everything went wrong…
- …And how you kept it all together
- Illustrates to your audience you can handle problems
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20
Reasons I LOVE Referrals
- Social Proof your credibility
- Share stories of people referring you
- Trigger your audience’s desire to refer you too
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21
5 Frequently Asked Questions
- Create the top 5 questions you get…
- …answer them
Upload your videos across all your social media (YouTube, Instagram, Facebook, TikTok), and remember to finish each video with a CTA (Call-to-Action):
“If you’re curious about how to [prepare your home to sell faster and for more money than your neighbors], message me now and I will help you think it through”
That’s a wrap! Follow these simple ingredients if you’re procrastinating on video content:
You, Camera, Red Button, Consistency
Go!
xo- KG