- Choose a Homeowner from your database
- Search for their property on Zillow
- Screenshot an image of the Zestimate/Send a link
- Send the image via text with a message similar to this “I have some thoughts on this. What’s your take on this valuation?”
Zillow indicates that Zestimates have a median error rate of 3.2% for listed homes and 7.5% for those off-market. With the National Association of REALTORS® stating the median home price in the U.S. for August is $407,100, this means Zestimates could deviate by roughly $13,000 for homes on sale and about $30,500 for those not listed.
You have the expertise to provide a more accurate valuation for them. By sharing recent comparisons, suggesting enhancements, and understanding homeowners’ needs in real estate, you can set yourself apart!
See below for sample text and e-mail scripts to follow!
Sample Text Script:
Sample E-mail Script:
Subject Line: “Before you carve the turkey….”
Hi Dani,
This may not be for you, but if I could sell your home for 7-10% more than your Zillow Zestimate, would you consider selling before the end of the year?
If this interests you, let’s connect.
-Katie (your agent)
(insert photo or link of Zillow Zestimate)
This strategic approach doesn’t cost a thing! It emphasizes your knowledge, sparking discussions about property values and market trends!