Let’s Get Reel
That’s not a typo. Here at CrossCountry Mortgage, you may have heard us say we’re “Getting Real in 2023”! But by “real,” we also mean REEL. Yes, Instagram reels. It’s all the rage. All the “kids” are doing it. And if you’re rolling your eyes at me right now, that’s too bad. This is where the people are and this is a fabulous tool to increase your social engagement and therefore, your business!
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The Secret To Personal Branding Success As A Real Estate Professional
Crafting your USP is one crucial (but often overlooked) step when creating your personal brand as a real estate professional. It’s not enough anymore to just brand yourself as a real estate agent!
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Work on the Business & Win More!
Of course, we know that personality and drive will take you FAST - but what really takes you FAR? Your charm may help you win, but do you know what’s equally important? PROCEDURE. So, what does that mean?
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Unlocking Mortgage Options With a Soft Credit Request & Review
When it comes to reviewing your mortgage options & getting pre-approved, the last thing you (or your clients!) want to hear is that your credit will undergo a “pull.” It can sound awfully invasive and intimidating! And oftentimes, leaves you worried about the potential impact on your credit score.
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The Components Of Successful Goal Setting
We learned long division, geography, world history… but this certainly should have been in the curriculum. Setting GOALS and building the roadmap of how you’re going to achieve those goals is a fundamental tool to success in business and in life!
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What to do When Someone Works With Another Realtor (Instead Of You)
So you just lost a client to another realtor, what should you do now? When a prospect decides to work with someone else instead of you, it certainly hurts a little. It’s happened to all of us during our careers. What’s my best advice? Don’t give up hope! Here’s what you can do.
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How to Break into Luxury Real Estate
Ah, the glamorous life! If breaking into luxury real estate is on your vision board, pay close attention. Today I’m going to share some insight on how you can become a successful luxury real estate agent. We’ve all gazed upon stunning mansions or sprawling estates, and then - lets be honest - we’ve hopped on our calculators and estimated what our commission would look like. And it looks NICE.
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Only The Strong Survive: Today’s Loss Leaders Are Tomorrow’s Market Leaders
This market is tough! Whether you’re a seasoned agent or just starting out, it’s true. This isn’t the first time you’ve heard that, and it certainly won’t be the last. It seems like it takes double the effort right now to get a quarter of the results. According to the National Association of REALTORS®, more than 60,000 realtors have left the profession in the last 6 months alone.
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Your Top 50: Your Most Valuable Asset!
Do you have a list of your top 50 clients? These 50 should be kept close. You should know their birthdays, hobbies, kid’s or pet’s names, favorite sports teams, etc.
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Motivate Your Benchwarmer Clients!
Let’s get those clients in the starting line-up. How do we get them to buy now? This is always a challenge. But right now, things are particularly difficult. Home applications are at an all-time low. This is the lowest they’ve been since the mid 90’s! At the same time, interest rates are at the highest they’ve been in 20 years.
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