REALTOR® vs. Real Estate Agent

A REALTOR^® is a real estate professional who is a member of the National Association of REALTORS^® (NAR). NAR is a trade organization that represents real estate professionals across the United States. To become a REALTOR^®, an individual must adhere to a strict code of ethics and meet certain standards.

So, what sets REALTORS^® apart from other individuals working in the real estate industry? The key distinction lies in their membership with NAR and their commitment to upholding the Code of Ethics. REALTORS^® are held to a high standard of professionalism, which can benefit both buyers and sellers. 

The Code of Ethics is designed to promote professionalism, integrity, and fairness in the real estate industry. Here are the key components of NAR’s Code of Ethics: 

1. Duties to clients and customers: REALTORS^® must treat all parties honestly and fairly. They are obligated to put their clients’ interests above all others, including their own. 
2. Duties to the public: REALTORS^® must present a true picture in their advertising, marketing, and other representations. They should not engage in false or misleading advertising. 
3. Duties to other REALTORS^®: REALTORS^® must not interfere in the exclusive relationships that other REALTORS^® have with their clients. They should respect other REALTORS’^® agency agreements and not attempt to “steal” clients.  
4. Duties to their brokerage and employees: REALTORS^® must fulfill their obligations to their brokerage and should not engage in any practices that harm their brokerage or colleagues. 
5. Duties to the National Association of REALTORS^® (NAR): REALTORS^® are required to cooperate with and abide by the rules and regulations of NAR. 

By adhering to this code, REALTORS^® aim to build trust with their clients, foster a positive reputation in the industry, and contribute to a fair and ethical real estate marketplace. It’s important for anyone working with a REALTOR® to be aware of NAR’s Code of Ethics and to hold their REALTOR^® accountable to these ethical standards. 

Now that we’ve covered what makes a REALTOR^® unique, let’s delve into the broader category of real estate agents. A real estate agent is a licensed professional who assists buyers and sellers in the process of buying or selling real estate. This category includes REALTORS^®, but it also encompasses a broader range of professionals.

Real estate agents work with a wide range of clients, helping them navigate the complexities of the real estate market. They can act as listing agents when selling a property or as buyer’s agents when assisting with a purchase. Their responsibilities include: 

• Market analysis: Real estate agents evaluate market conditions to determine the optimal pricing strategy for a property. 
• Negotiation: They negotiate on behalf of their clients, aiming to secure the best possible deal. 
• Paperwork: Agents handle the extensive paperwork involved in real estate transactions, ensuring that all legal requirements are met. 
• Guidance: They provide guidance throughout the buying or selling process, explaining complex terms and procedures. 

Whether you’re considering working with a REALTOR^® or a real estate agent, you’ll want to know about the education and licensing requirements for these professionals.

To become a REALTOR^®, an individual must first become a licensed real estate agent. This involves completing pre-licensing courses and passing a state licensing exam. Once they’ve obtained their real estate license, they can then choose to become a REALTOR^® by joining NAR. This additional step involves committing to NAR’s Code of Ethics and becoming a member of both the state and national real estate associations. 

Licensed real estate agents follow a similar path to REALTORS^® in terms of education and licensing. They also need to complete pre-licensing courses and pass the state licensing exam. However, licensed real estate agents may choose not to become members of NAR and, therefore, do not have the designation of “ REALTOR^®.”

Now that we’ve explored the differences between REALTORS^® and real estate agents, you may wonder why you should consider working with a REALTOR^® when buying or selling a property. Here are some compelling reasons: 

1. Ethical standards: REALTORS^® are committed to upholding a strict Code of Ethics, ensuring that they act in their clients’ best interests at all times. This commitment to ethical conduct can provide peace of mind to buyers and sellers. 
2. Expertise: REALTORS^® receive specialized training and education through NAR, making them well-versed in the intricacies of the real estate market. Their expertise can be invaluable when navigating complex transactions. 
3. Access to resources: Being part of a national organization like NAR means REALTORS^® have access to a vast network of professionals, resources, and market data. This access can help them provide their clients with up-to-date information and a competitive edge. 
4. Advocacy: REALTORS^® actively advocate for policies that benefit homeowners and property buyers. Their involvement in shaping state and national real estate laws can lead to more favorable conditions for their clients. 
5. Guidance and support: Buying or selling a home can be a daunting process, but REALTORS^® are there to guide you every step of the way. They can provide clarity on complex terms and procedures and offer support during negotiations and transactions. 

While working with a REALTOR^® can offer many advantages, it’s essential to keep in mind that not all real estate agents are REALTORS^®. When selecting an agent to assist with your real estate needs, consider the following factors: 

1. Your goals: Start by defining your goals as a buyer or seller. What are you looking to achieve? Are you seeking a specific level of service or expertise? Understanding your objectives will help you choose an agent who aligns with your needs. 
2. Credentials: Check the credentials of potential agents. Are they licensed real estate professionals? Are they members of NAR and hold the designation of REALTOR^®? Credentials can be an indicator of their commitment to ethical standards. 
3. Experience: Ask about an agent’s experience in the real estate market, especially in your specific area. Experienced agents may have a better understanding of local market trends and can provide valuable insights. 
4. Compatibility: Consider your compatibility with the agent. Communication and trust are essential in any real estate transaction. Choose an agent with whom you feel comfortable and can build a positive working relationship. 
5. References: Don’t hesitate to ask for references or reviews from past clients. Feedback from others who have worked with the agent can provide valuable insights into their professionalism and effectiveness. 

In summary, the difference between REALTOR^® vs. real estate agent boils down to membership with the National Association of REALTORS^® (NAR) and adherence to its strict Code of Ethics. While all REALTORS^® are real estate agents, not all real estate agents are REALTORS^®.